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This domain had the following on the web site, "The leading family history researchers." We analyzed that the web site said " Devoted to and specialising in all aspects of genealogy, family tree research." It also stated " Over 50 years of experience with a unique library and archive resources and a nationwide team of researchers. The experts in establishing whether a coat of arms is associated with your family and identifying coats of arms. Local and House History Research. Uncovering the secret past of your house or local area." The header had family history research as the highest ranking search term. It was followed by genealogists, genealogy researchers, and heraldry which isn't as ranked as highly as family history research. The next words they uses is heraldic researchers. coats of arms was also included and will not be viewed by web crawlers.